San Diego’s GreatCall Buys Lively’s Assets

Xconomy San Diego — 

San Diego-based GreatCall, the mobile virtual network operator targeting the 65+ market, says today it has acquired the assets of Lively, a three-year-old San Francisco startup offering gadgets and services to “keep older adults living independently longer.”

Financial terms were not disclosed in the statement issued today.

GreatCall described the acquisition as a key step in its commitment to growth and the development of its connected health portfolio.

Lively watches

Lively watches

Lively, founded in 2012, developed a safety watch and sensors for monitoring pill dispensers, appliances, and other everyday items. The system shared sensor data through Lively’s home health platform for older adults, enabling family members and other caregivers to get alerts and share “LivelyGrams.”

The startup raised $7.3 million through two venture rounds, according to CrunchBase. Investors include Cambia Health Solutions and Maveron.

GreatCall said its customer care team would continue to support Lively’s products, which would eventually be managed on GreatCall’s platform.