Seattle’s QuestionPro Acquires RapidEngage (aka SlimSurveys)
QuestionPro, a Seattle Web-survey and market-research company, has acquired RapidEngage, a San Diego startup with micro survey technology that enables merchants and other businesses to gather customer feedback in less than 30 seconds.
RapidEngage was co-founded in 2012 as SlimSurveys by Sean Callahan, Rodney Rumford, and Daniel Marashlian. They self-funded the startup, and Rumford said they were able to keep their startup costs at a minimum after they were admitted to EvoNexus, the pro bono incubator program operated by San Diego’s CommNexus industry group.
Financial terms of the deal were not being disclosed, Rumford said by phone. The three founders, who were the only RapidEngage employees, have all moved on to separate endeavors, Rumford said.
Marashlian, Callahan, and Rumford had previously developed the photo-sharing app Plixi (known previously as TweetPhoto) that was acquired by Lockerz in 2011.
The founders initially designed SlimSurveys as a mobile micro survey, but Rumford said they expanded the technology to desktop and changed the name to RapidEngage.
QuestionPro, which provides online survey software, says the acquisition will strengthen its offerings by integrating RapidEngage’s feedback technology, which encourages user engagement by connecting with website visitors.
RapidEngage is the eighth EvoNexus company to be acquired, according to a statement released early today.