AOL Acquires Convertro for $101,000,000

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    1453 Third Street Promenade Santa Monica, CA 90401 USA
  • Company Description
    Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn’t get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget.
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    AOL has agreed to acquire Convertro for a closing purchase price of approximately $101 million. The aggregate purchase price is comprised of approximately $89 million in cash funded at closing plus approximately $2 million in converted stock awards and a $10 million earn-out, payable over a period of up to 17 months subject to satisfaction of certain product development milestones.

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