AOL Acquires Convertro for $101,000,000
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d2f0487e-8680-46ff-b1cb-dfbfaa30ca18 - Date
5/6/2014 - Company Name
Convertro - Mailing Address
1453 Third Street Promenade Santa Monica, CA 90401 USA - Company Description
Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn’t get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget. - Website
http://www.convertro.com - Transaction Type
M&A - Transaction Amount
$101,000,000 - Transaction Round
- Proceeds Purposes
- M&A Terms
AOL has agreed to acquire Convertro for a closing purchase price of approximately $101 million. The aggregate purchase price is comprised of approximately $89 million in cash funded at closing plus approximately $2 million in converted stock awards and a $10 million earn-out, payable over a period of up to 17 months subject to satisfaction of certain product development milestones.
