theAudience Secures $20,000,000 Series A Financing Round
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2e959e83-479e-411e-9d63-1d6013cd7fc9&Preview=1 - Date
11/21/2012 - Company Name
theAudience - Mailing Address
Undisclosed Los Angeles, CA 90049 - Company Description
theAudience developed software to help track the success of wall posts and tweets, to measure the level of fan engagement with particular posts, the length of time fans stay engaged, what times of day are best for posting certain types of content and so on. Luckett has some experience with managing social media accounts for big properties, helping Disney bring its characters to Facebook to the tune of 150 million likes and over 500 million monthly impressions after his company, DigiSynd, was acquired by Disney in 2008. - Website
Undisclosed
- Transaction Type
Venture Equity - Transaction Amount
$20,000,000 - Transaction Round
Series A - Proceeds Purposes
The funding will help theAudience expand its already-sizable network and grease the wheels for courting sponsors and building out its staff. - M&A Terms
- Venture Investor
Founders Fund - Venture Investor
Guggenheim Partners - Venture Investor
Capricorn Investment Group - Venture Investor
Participant Media - Venture Investor
Intertainment Media
