- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=1676af90-a43b-4873-93cd-9f00af07aae6&Preview=1 - Date
10/3/2012 - Company Name
Gravity - Mailing Address
2525 Main Street Santa Monica, CA 90405 - Company Description
Gravity’s mission is to personalize the internet. Through our applications, Gravity understands people’s interests so that our partners can create more relevant experiences for their users. Our goal is to build a smarter internet that helps people sift through the overwhelming amount of information on the web, while delivering a serendipitous experience that exposes them to the breadth and depth of the internet. - Website
http://www.gravity.com - Transaction Type
Venture Equity - Transaction Amount
$10,600,000 - Transaction Round
Series B - Proceeds Purposes
As for the new funding, the company says it will use the money to deploy a platform for content marketing (Gravity allows advertisers to place sponsored stories among the recommendations). It also plans to expand its operations in Los Angeles, New York, and San Francisco, and to continue growing its publisher network. - M&A Terms
- Venture Investor
GRP Partners - Venture Investor
Redpoint Ventures - Venture Investor
August Capital