ShowUhow Expands Online Video Technology, Targeting CRM

At booth 35 on the floor of the Dreamforce 2012 conference in downtown San Francisco this morning, ShowUhow founder and CEO Kim Folsom was demonstrating technology that represents a new initiative and a strategic shift for the San Diego startup.

Folsom founded ShowUhow in 2007 to create and host online video user manuals and instruction guides for operating and assembling everything from Toys ‘R’ Us toddler furniture to consumer electronics from Radio Shack.

Today, ShowUhow is unveiling a new online video platform for sales campaigns, saying it offers a better way for business customers to generate new sales leads and to manage their customer relationships. The San Diego company is offering its “Reel Qualified Video Campaign Platform Connector” through the AppExchange marketplace for, which is sponsoring the four-day cloud computing conference at the Moscone Conference Center.

Startup CEO Kim Folsom

Kim Folsom

The technology is a video-based lead capture and qualification system, and represents a new foray by ShowUhow into the market for small and medium businesses, Folsom told me recently.

These days, Folsom says, “Any business is looking to generate new customers and business.” ShowUhow says it makes it easier by hosting a 60-second “magnet” video that allows a business to tell its story to prospective customers in a one-on-one context. ShowUhow helps its customers create the video and provides an analytic dashboard to help them track the … Next Page »

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Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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