MIT Enterprise Forum: PureForge Strategy vs. Toxic Brake Dust

Applying its disruptive metallurgy technology to the automobile industry, PureForge says its brakes maximize braking performance and minimize toxic brake dust. The company has a B2B marketing strategy, so the question before the  MIT panel of experts is whether PureForge should invest critical resources to educate the consumer market about toxic brake dust. Or should this startup stay focused on B2B and its performance and cost advantages to drive sales? More information and online registration is here.