- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=e9d3597e-a021-437a-b0e3-974209d8e900&Preview=1 - Date
7/11/2012 - Company Name
SteelHouse - Mailing Address
5870 W Jefferson Blvd Los Angeles, CA 90016 - Company Description
SteelHouse was created by marketers, for marketers. We’re pioneering an emerging field called Behavioral Commerce that is changing eCommerce. - Website
http://www.steelhouse.com - Transaction Type
Venture Equity - Transaction Amount
$8,250,000 - Transaction Round
Undisclosed - Proceeds Purposes
The company plans to use the proceeds of its latest offering to double its staff of 65 by the end of this year, with a particular focus on sales and marketing, as well as the predictable engineers and product developers. - M&A Terms
- Venture Investor
Qualcomm - Venture Investor
Daher Capital