Cleantech Innovation and 'Reinventing Fire' with Amory Lovins in San Diego on April 11

It’s easy to forget that before Thomas Edison came along that the world was lit only by fire. The dawn of the 20th Century came from the glow of electric lamps. Over time electricity became a commodity, and it got easier and easier to take energy for granted. But now, a little over 100 years later, energy is getting harder and harder to ignore.

Aside from the fact that Americans are now paying an average price of almost $4 a gallon for gasoline ($4.31 in California), we are increasingly confronting energy-related issues of national security and climate change. So it only makes sense to develop a long-term strategy to eliminate U.S. dependence on imported crude oil—to become far more efficient about the ways that we use energy, and to shift to domestic sources of sustainable energy.

Amory Lovins has spent the past 35 years thinking about how this could actually be accomplished. At Xconomy’s invitation, he’s coming to San Diego to explain how, in an appearance sponsored by CleanTech San Diego and the California Center for Sustainable Energy. (Xconomy hosted Lovins at a February event in Boston that drew a huge crowd, and we have the pictures to prove it.)

His appearance here is set for the evening of April 11 at the San Diego Gas & Electric Energy Innovation Center. You can find more information and online registration here.

Lovins outlines his strategy in … Next Page »

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Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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