A Case Study: Transplanting Aussie Expertise to Southern California

BCS Innovations in Australia recently established a sister company in San Diego, BCS Electronic Design, which is looking to transplant its reputation and establish a strong customer base in Southern California. The company has met some challenges in the marketplace, however, because their design team is not well known in the San Diego community. The situation begs the question at the core of the next MIT Enterprise Forum: In the world of high-tech product design and development services, what should come first, the contract or the engineers? More information and online registration is here.