VP of Research & Policy, Ewing Marion Kauffman Foundation
Director, Silicon Flatirons Centers' Entrepreneurship Initiative
CEO and co-founder of BoostSuite
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
The San Diego MIT Enterprise Forum and San Diego Sports Innovators are hosting a case study on EllipitGO and the challenges of managing rapid expansion. ElliptiGO has developed a fitness device that provides a low-impact training experience outdoors. For ElliptiGO, the challenges include transitioning from primarily selling online to primarily selling through retailers. The question is whether to grow international sales through distributors or wholly-owned subsidiaries. Online registration is here.