ElliptiGO Sets the Pace for a New Global Industry

The San Diego MIT Enterprise Forum and San Diego Sports Innovators are hosting a case study on EllipitGO and the challenges of managing rapid expansion. ElliptiGO has developed a fitness device that provides a low-impact training experience outdoors. For ElliptiGO, the challenges include transitioning from primarily selling online to primarily selling through retailers. The question is whether to grow international sales through distributors or wholly-owned subsidiaries. Online registration is here.