Founder and CEO of Brooks Bell Inc.
Serial Entrepreneur and Investor
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
Vice President for Research at UT Health Science Center at San Antonio
The San Diego MIT Enterprise Forum and San Diego Sports Innovators are hosting a case study on EllipitGO and the challenges of managing rapid expansion. ElliptiGO has developed a fitness device that provides a low-impact training experience outdoors. For ElliptiGO, the challenges include transitioning from primarily selling online to primarily selling through retailers. The question is whether to grow international sales through distributors or wholly-owned subsidiaries. Online registration is here.