Two San Diego Startups Launching at Demo Fall 2010

Startup technology CEOs from such far-flung locales as Singapore, Cairo, Lisbon, and Lund, Sweden, have gathered at the Hyatt Regency in Santa Clara, CA, today to pitch their companies at Demo Fall 2010, the annual technology conference.

While the schedule includes some prominent Silicon Valley CEOs as speakers (Twitter co-founder and Square CEO Jack Dorsey on Square’s mobile payment technology, for example) the main event is really the succession of 10-minute presentations by more than 60 companies. Two startups from the greater San Diego area are among those presentations, which begin this morning and continue through tomorrow afternoon. They are:

Independa, founded in April, 2009, by Kian Saneii, a former general manager of Websense Wireless, is focused on the 46 million Americans providing care for an older-than 50 family member who is living on their own. Independa’s integrated system includes an in-home wireless tablet named Angela and wireless sensors that help family caregivers monitor their loved ones. The company says its software as a service for family caregivers reduces costs and increases their peace of mind while also enabling their elderly loved ones to maintain their independence. The system provides real-time information, customized analytics, and alerts for missed medications, prolonged inactivity, and other critical events. Independa says it is seeking additional funding from angel investors, and is preparing to close a Series A round of $6 million to $10 million., founded in August, 2009, by Mitch Thrower, who co-founded The Active Network in San Diego, and was strategist for the Competitor Group, is a platform media and race event company that specializes in the endurance sport sector (not to be confused with, the Mountain View, CA-based mobile app company Wade profiled this week)., which has developed automated license plate recognition technology capable of reading five license plates per second, is providing social media technology that enables users to send voice, text, and e-mail messages to motorists, based on their license plate numbers. Once a message has been sent to a license plate through the service, it is stored in’s database until the owner of the plate registers with—a process known as “claiming” a license plate. The company anticipates the technology will be used by fast food companies to profile the purchasing habits of drive-through customers, and by professional sports teams to market to fans who attend their events. The company, which raised $1 million in Series A capital in June, is currently raising another $6 million in a Series B round.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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