Intuit’s Strategy: Using Mobile and Social to Drive Growth in TurboTax and

Dan Maurer, senior vice president and general manager of Intuit’s consumer group, which includes development of TurboTax, Quicken, and, discusses how the group has evolved from a traditional software company to a Web-based business. Intuit uses social media to engage customers and Web testing to drive tangible business results. Registration begins at 5:30 p.m., or register online here.