San Diego’s Extrabux, With a Boost From Old-Fashioned TV, Sees Online Shopping Traffic Skyrocket

Noah Auerhahn and Jeff Nobbs knew they were onto a good business idea last year, when they won the fourth annual USC technology plan competition. They were undergraduates after all, competing in a contest that was open to all graduate students, faculty and researchers on campus. Nevertheless, Auerhahn tells me that what happened yesterday was “very unexpected.”

The collegiate business partners moved to San Diego last year (after their graduations) and spent the $25,000 they won in USC prize money to improve and recently re-launch Extrabux, a retailing website that combines comparison shopping with cash back and rebate offers. “We always assumed that Cyber Monday would be a big day for us,” Auerhahn tells me. “But I couldn’t say that I expected we would be the No. 1 search term on Google Trends.”

Noah Auerhahn (left) and Jeff Nobbs

Noah Auerhahn (left) and Jeff Nobbs

The website got about 83,000 Internet visitors yesterday, including some 63,000 unique visitors, according to Bob Nascenzi, who recently joined the online retailer as CEO and as a board member. Online searches for “Extrabux” on Google yesterday eclipsed searches that included keywords for such terms as “Tiger Wood accident rumors” and “Chelsea Clinton engagement,” Auerhahn says.

Nascenzi attributes the spike in traffic chiefly to a plug from old media—a televised segment on ABC’s Good Morning America about the latest tools and insider tricks for getting the best online holiday shopping deals. One of the bloggers that ABC consulted, Erin Gifford of, recommended Extrabux, describing it as website that enables online consumers to compare prices, get coupon codes, and cash back deals for specific products on their Christmas shopping lists.

Extrabux is able to provide information about … Next Page »

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Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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