Mobile TV Gets Audience Tracker

FLO TV, San Diego-based Qualcomm’s (NASDAQ: QCOM) satellite-based mobile TV service and Portland, OR-based Rentrak Corp. (NASDAQ: RENT) say they are collaborating on a system that will provide comprehensive data on mobile TV viewership and advertising. Using Rentrak’s TV Essentials media measurement system, the partners plan to deliver reports to provide a basis for setting advertising rates on FLO TV and insights into audience viewing patters without “divulging any individual subscriber’s personal information.”

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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