San Diego’s Covario, which specializes in high-end software analytics that helps customers optimize search engine results for their web sites and products, says it is expanding to offer Internet marketing services capabilities. The company says the move into agency services, which marks a turning point in its technology-focused strategy, came in response to growing advertiser market demand.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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