Covario Service Ranks Websites’ SEO

San Diego-based Covario, the software analytics startup that specializes in search engine optimization, or SEO, is introducing new software-as-a-service that poses a direct challenge to web development agencies. The company says their program automates the process of analyzing web traffic at a customer’s corporate website, a time-consuming job often performed by agencies. Covario’s program scores a customer’s website, ranging from 0 to 100, based on 56 factors that determine how well optimized the site is for Internet search engines. A spokesman says Covario charges from about $1,000 to $3,000 a month, depending on the size of the customer’s website.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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