What Would the British Tabloids Say? Qualcomm Unveils Deal With Victoria’s Secret

Did San Diego’s Qualcomm score a huge coup for its MediaFlo mobile television service yesterday by arranging broadcast rights to the 2008 Victoria’s Secret Fashion Show on Dec. 3?

That was the take at GigaOm, which reported all MediaFlo subscribers will be able to watch the broadcast on their portable wireless devices when it is simultaneously broadcast on CBS TV from the Fountainbleau Miami Beach Resort. Online coverage of Qualcomm’s announcement elsewhere was surprisingly restrained—perhaps even uplifting. What would the British tabloids say?

GigaOm says it’s a big deal because the Victoria’s Secret lingerie show pulled in a television audience of 6.5 million last year, equivalent to the number of people who are watching any type of mobile TV.

But the Silicon Valley Insider notes that you can’t watch Marisa Miller and other supermodels strutting on just any type of mobile TV. You must own a special phone equipped with MediaFlo technology to watch the show. So far it is only available on Verizon’s VCast video service and AT&T’s MobileTV service, which both charge a subscription fee, and only in 58 major metropolitan areas.

Silicon Valley Insider also noted that only about 1 percent of U.S. wireless subscribers watch any mobile TV.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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