Eventful Celebrates $10M Financing Event; Aims to “Cement” Lead in Online Events Services

Eventful is celebrating its own financing event as it closes a $10 million Series C round, the company announced today. San Diego-based Eventful, a four-year-old firm that enables users to promote and track local events online, says the capital infusion came from new investor and Spanish telecommunications giant Telefónica (NYSE:TEF) and previous venture backers Draper Fisher Jurvetson and Bay Partners, both of Menlo Park, CA.

With 8 million registered users and 100 million widget views each month, Eventful says that it is the international leader in online event services. Eventful CEO Jordan Glazier says in a statement that the Telefónica connection provides opportunities “which will cement our position as the leading local events service in the world.”

Eventful offers one-stop shopping for Web surfers looking for things to do or event promoters looking to tap and attract an audience. The site also allows users to build widgets to help them track events of interest such as concerts or political rallies, and it has developed applications for both MySpace and Facebook. In fact, Eventful has been a popular tool among supporters of both Presidential candidates looking to exploit the Web and social networks to reach voters. And former Democratic candidate John Edwards used Eventful last year to organize a contest to see which group of supporters could attract the most people to a campaign rally.

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