Moat Secures $50,000,000 New Financing Round
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=905554f3-99ff-49cd-87d5-8dcf2fd27d5f - Date
3/21/2016 - Company Name
Moat - Mailing Address
228 Park Ave South New York, NY 10003 USA - Company Description
Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working. - Website
http://www.moat.com - Transaction Type
Venture Equity - Transaction Amount
$50,000,000 - Transaction Round
Undisclosed - Proceeds Purposes
Moat is focused on building out its technology aimed at developing this potential new ad currency, as well as hiring. The plan is to double staff this year. - M&A Terms
- Venture Investor
Insight Venture Partners - Venture Investor
Undisclosed
