Dreamit New York’s Demo Day Unveils New Ideas in Messaging and Media

Tuesday was a big day for tech demos.

While President Barack Obama prepared to play host for the first ever demo day at the White House—which included representatives from the New York Tech Meetup and Techstars—the folks at Dreamit Ventures held their own demo day in New York for their latest class.

Eleven startups graduated from the accelerator and presented ideas that included adding music to messaging, an online market for sneakers and streetwear, and a media brand for urban millennials—before hopping a plane tonight to bring the show to San Francisco and do it all over again.

A rundown of the entire class is down below, but a startup called Senna put the spotlight on changing tastes in media content, particularly among millennials, and how its team is trying to appeal to some of those tastes.

Many companies want to capture the elusive interest of millennials, and media outlets such as Complex and Vice have put out provocative, raw content in the hopes of winning this audience over. Senna is jumping into this market with an app and Web platform for bringing together media aimed at the hip-hop and urban scene.

Co-founder and CEO Adrian Grant (pictured above) said the demographics of the country are changing rapidly and believes content should reflect that. “Almost half of all millennials are minority, making this the most racially diverse generation of all time,” he said.

Furthermore, the large hip-hop industry, which includes music, videos, and apparel, has mainstream appeal. Yet incumbent brands that cater to this … Next Page »

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