Sprinklr Packed April with Another Acquisition, Expands to Brazil
So that’s what Sprinklr was planning.
The New York-based social media monitoring company this week wrapped its second acquisition in one month and third this year, snatching up Scup in Brazil. Terms were not disclosed, but the deal broadens Sprinklr’s presence into South America. Scup is also a social media monitoring and management company.
Earlier in April, Sprinklr acquired Get Satisfaction, based in San Francisco, also for undisclosed terms. Get Satisfaction is a Web service that lets customers communicate with each other and express their issues and concerns to companies.
These acquisitions follow Sprinklr’s latest funding, $46 million in March, in a round led by Battery Ventures, which the company said elevated its valuation to more than $1 billion. After that deal, Sprinklr said its new funding would help it expand to new geographies. The company is making good on that plan with its latest acquisitions. Back in February, the company also acquired social community platform Pluck in Austin, TX.
This is not the first time Sprinkr has expanded by rolling up several of its peers. In 2014, the company acquired Branderati, Dachis Group, and TBG Digital. All told, the company said its acquisitions over the past 15 months have tripled its revenue and increased its staff to more than 800 employees.
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