Company Name PlaceIQ
Mailing Address 115 East 23rd Street 7th Floor New York, NY 10010
Company Description PlaceIQ is able to take large amounts of often unstructured, unrelated, location based data such as photos, place data, event data, digital and social data (and much, much more) and – through a series of processes of data cleansing, normalization, analysis, and machine learning – extract patterns, trends, intelligence and context from the data.
Proceeds Purposes The investment from Harmony Partners and Iris Capital will support the ongoing development of PlaceIQ’s patented platform and solutions that deliver high-fidelity mobile audiences to advertisers. Additionally, PlaceIQ will be focusing on the development of a consumer insights product suite and approach to enterprise business intelligence this year.