Vertical Search Works Reaches Across the Pond with London Office

British publishers and marketers are about to get more help from a U.S. player in search.

New York-based Vertical Search Works, a developer of semantic search technology, announced Tuesday it opened a London office to lead its expansion in the European market. Semantic search, in short, is a way to give contextual meaning to the words entered into search engines.

Vertical Search Works said its platform is used, for the Web and mobile, by advertisers and publishers to get relevant content in front of consumers. The company’s technology includes audience flow tracking, content recommendation, and a video hub for marketers and content creators.

The London office may be new but Vertical Search Works said it already works with British companies. This includes software developer Asta Development and peer-to-peer lending marketplace Relendex. Formed in 2010, Vertical Search Works was born from the merger of ad sales technology firm Firstlight ERA and search technology developer Convera Corp.

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