In New York Ad Technology is All the Rage

New York City is home to many famed industries, from finance to theater. It’s also the longtime hub of the advertising industry, which for many years called Madison Avenue home. It’s no surprise, then, that NYC has sprouted dozens of advertising technology startups—companies that are developing new ways for advertisers to find their target audiences on the Web.

Yesterday I posted a story about Peer39, one of many ad-tech developers that has raised venture capital in recent months. (And I visited the company’s office, which is not on Madison Ave., but on W. 45th St.)

I got to thinking: In the few short months since Xconomy New York launched, we have reported fundraising rounds by several ad-tech companies. Here’s the shortlist.

Have I missed any? If so, please let me know.

Adaptly
This company describes itself as “the easiest way to advertise across the social Web,” and clearly some investors agree. It disclosed in an April SEC filing that it picked up $1.4 million.

Cognitive Match
This company raised a $6 million Series B in May, and moved from its home in the UK to NYC, evidently to be closer to the advertising action.

Legolas Media
This “marketplace,” designed to connect advertisers with publishers, isn’t an ad network, according to its website. The company may be secretive about what its technology does exactly, but that didn’t stop it from raising $5 million.

Peer39
Using a combination of semantic analysis and machine learning, Peer39 tells advertisers which Web content is most appropriate for their brands. And there are no cookies needed. The company raised a $5.2 million Series D in May.

Taykey
This company’s technology, also non-cookie-based, helps advertisers find their audiences on social-media and search sites. It was founded by three former intelligence agents from the Israeli army, and they announced a $9 million Series B on June 9.

Tapad
Tapad’s specialty is serving “retarget” ads—those that have been viewed on previously visited sites—via mobile browsers and apps. The company recently raised $1.8 million.

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