Tapad Nabs $1.8 Million for Ad Technology

New York-based Tapad has raised $1.8 million to develop a technology that allows advertisers to target consumers on mobile devices, according to VentureWire. The company serves “retarget” ads—those that have been viewed on previously visited sites—via mobile browsers and aps. Investors include Firstmark Capital, Lerer Ventures, Metamorphic Ventures, and several individuals such as former DoubleClick Chief Executive David Rosenblatt.

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