Taykey’s Ad Tech Wins $9 Million in Funding
New York-based Taykey, an online advertising platform that predicts where Web surfers are going next, raised a $9 million Series B and launched its service today, according to a press release. The company, which was founded by three former intelligence officers from the Israeli Defense Ministry, uses a proprietary algorithm to tell advertisers where their online audience is now and where they’ll be next. The company’s clients include Pepsi, which used Taykey’s technology to launch two social-media campaigns on Facebook. Sequoia Capital, Softbank Capital, and Crescent Point participated in the funding round.