Company Name TRA
Mailing Address 230 Park Avenue New York, NY 10169
Company Description Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability. The marketplace requires a solution to the biggest challenge in marketing: measuring each of the media a brand uses to determine their relative contribution to Return On Investment (ROI).