Barclaycard Acquires Social Couponing Startup Analog Analytics

Analog Analytics, the Solana Beach, CA-based entry in the online social coupon business, got its own deal of the day. Founder Ken Kalb says in a recent email to local business leaders that Barclaycard, a member of the Barclays global financial services giant, has acquired the four-year-old company.

As I reported a year ago, Analog Analytics provides its Groupon-like platform as a service for traditional publishers and broadcasters. At that time, Analog Analytics had more than 850 “old media” customers and was increasing revenue at a monthly compounded rate that Kalb estimated at roughly 50 percent.

I sought more details from Kalb over the weekend, but he declined to comment. Still, he must be feeling pretty good about ringing up another sale. Before founding Analog Analytics with Tom Buscher in 2008, Kalb was the CEO of SearchRev, a Palo Alto, CA-based search engine marketing company acquired by AKQA in late 2007.

Ken Kalb

When I talked with Kalb last year, Hillsboro, OR-based RadiSys (NASDAQ: RSYS) had just acquired a previous startup, San Diego-based Continuous Computing, a Trillium-based wireless infrastructure technology provider, in a deal valued at $120 million.

A spokesman at Barclaycard’s U.S. headquarters in Wilmington, DE, hasn’t responded to my query about the deal.

In the note he sent out last week, Kalb says, “We will retain the Analog Analytics brand and our business model will … Next Page »

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Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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2 responses to “Barclaycard Acquires Social Couponing Startup Analog Analytics”

  1. phillipzjohnson says:

    Frequently we will see high value coupons available at Printapons (printable coupons) when a new product is being introduced or when a product is going to undergo a radical change.

  2. Well I guess the statistics have gone high that made Barclaycard interested in acquiring Analog Analytics.