Assure360: Expanding Its Business Around a Private Cloud

In September, the Farmington Hills, MI-based IT support firm NDeX rebranded and relaunched as Assure360 with a new mission: to provide private, cloud-based data management to companies in highly regulated industries like banking, legal, and insurance. It’s an interesting company to watch as it settles into a broader and more ambitious sales strategy.

“We were servicing the mortgage default industry, and we realized we could expand into broader industries,” says CEO Scott Goldstein. “[The earlier work] taught us about compliance.”

Goldstein describes “the cloud” as a big, buzzy word, but points out that some industries, because of the highly regulated or sensitive nature of the information they collect, such as taxpayer or medical records, will never migrate their data to the public cloud. “The cloud is great, but the public needs to be wary of what it sends there,” he warns.

Assure360 owns and operates its own data centers in Michigan and Carrollton, TX. It offers customers a private, secure cloud to store data using a software-as-a-service model for monetization. Companies pay a subscription fee depending on the amount of storage they require.

Goldstein says a huge opportunity exists at the moment as companies rebound from the recession and look for ways to lower technology spending. “They see the cloud as more cost-effective,” Goldstein says.

Assure360 has a total of 35 employees, with 34 in Michigan and one in Texas, and Goldstein says that the company is in the process of bringing the Carrollton office online. He describes Dallas as “the center of the universe” for mortgage servicing, and he’s targeting the companies NDeX worked with previously to become Assure360 customers.

Goldstein says the company is excited to be a part of metro Detroit’s growing tech cluster, and he expects to keep growing as Assure360 “beats the bushes” for more business. “In a few years, I think we’ll be able to grow to a couple of hundred employees making a couple of hundred million dollars in revenue,” he adds.

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