Detroit’s LevelEleven Launches LeaderTV

When LevelEleven launched in late October, CEO Bob Marsh said the company planned to incorporate client feedback and build on his company’s enterprise gamification software.

The Detroit-based startup today announced it has done just that, creating something called LeaderTV. LevelEleven had been working on the idea for months based on feedback from clients and prospective customers, including the Detroit Pistons basketball franchise.

LevelEleven’s flagship product is a top-selling Salesforce app called Contest Builder, which transforms corporate sales contests from a bunch of spreadsheets and whiteboards into an automated, software-driven affair. Marsh says he realized that leaderboards were the element truly igniting a salesperson’s competitive nature and motivating them to achieve.

“It’s not about the prize, but the competition,” he says. “LeaderTV tries to accentuate that further.”

LeaderTV allows LevelEleven’s clients to broadcast live leaderboards on monitors or televisions stationed around the office, which Marsh says are becoming an increasingly prevalent feature in sales departments. The Pistons recently renovated their sales office to include flatscreen TVs, and they worked with LevelEleven to refine and test the concept.

“They saw tremendous results with Contest Builder,” Marsh says. “They drove a half-million in suite sales in a few weeks.”

Marsh says he’s pleased with the company’s progress in the short time since it officially spun out of ePrize, where Marsh held various management and sales positions for more than a decade. Backed by $1 million in seed money from Detroit Venture Partners and ePrize, the company set up shop in downtown Detroit to take advantage of the city’s growing tech scene.

“We’ve signed up a number of customers since moving downtown, and all is going quite well,” Marsh adds. “We’re very much listening to the marketplace—I have a good sense of what sales managers are looking for because of my background in sales.”

Trending on Xconomy