Jeff Bocan is Not Crazy: Beringea’s Ex-Californian Seeks Gold Rush in Michigan

More than a few people thought Jeff Bocan was crazy when he left the sunny beaches of San Monica, CA two years ago for the snow-clogged driveways of Ann Arbor, MI.

Beringea, the Detroit-based private equity and venture capital firm, wanted Bocan to move to Michigan to help find and finance promising local startups.

Bocan says he needed a little time to sell his wife on the idea.

“I’m still selling,” Bocan says.

Though it’s still early in his tenure here, Bocan says he is sold on at least one idea: that Michigan has plenty of innovative startups that can deliver financial returns and diversified economic development to a state still largely dependent on the auto industry.

“There’s something real to this,” Bocan, a Beringea managing director, says. “It’s not just hype.”

Over the past two years, Beringea has invested in a dozen local companies in information technology, medical devices, and industrial equipment, a rate much faster than most venture capital firms. The firm also boosted its fund to $107 million from the initial pool of $75 million.

In some ways, Bocan is simply confirming what Michiganders have been saying for years: that coastal investors ignore the state at their own peril.

“Michigan has a real chip on its shoulder,” Bocan says. People feel that investors on the coasts “think Michigan is a flyover state, that it’s not worth the effort to invest here.”

It’s worth noting that Bocan is a finance guy, a professional who lives and dies by the quality of investments he recommends. He’s not a ringside promoter.

So it means something when Bocan says Beringea’s local portfolio has been successful—and by successful, he means that the companies Beringea has picked show solid revenue growth, have developed strong intellectual property, and have recruited strong leaders.

Here are few examples: … Next Page »

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