One Surprise in the Auto Industry in 2010—With More on the Road Ahead


We saw much of what has happened coming. I am surprised at how quickly the domestic auto industry has become profitable at still a depression level of sales. Looking ahead I think we will be surprised at the rate of cost reduction of batteries and electric and plug-in hybrid technology.

[Editor’s Note: This is part of a series of posts from Xconomists and other technology and life sciences leaders from around the U.S. who are weighing in with the top surprises they’ve seen in their respective fields in the past year, or the major things to watch for in 2011.]

David Cole is emeritus chairman of the Center for Automotive Research. He is now co-founder and chairman of AutoHarvest, a nonprofit website that aims to connect the auto industry with the local entrepreneurial ecosystem in order to market and commercialize intellectual property. Follow @

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