Senior health advisor for Esri
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
Medical College of Wisconsin director of research commercialization
This event, hosted by Automation Alley, explores how conversation-driven advertising, in the form of white papers, blog posts, case studies, and social network outreach, can be more effective at reaching consumers than the more traditional banner ads and e-mail promotions. Learn how to maximize the effectiveness of these more interactive forms of marketing. Register here.