GoSpotCheck Returns From Google’s Inaugural Demo Day With $100K

GoSpotCheck co-founders Matt Talbot and Samantha Holloway hoped good things would come out of their trip to California for Google’s first demo day. And they did—in the form of a $100,000 check from former AOL chairman and CEO Steve Case.

GoSpotCheck, which is based in Denver, was one of ten startups invited to Google’s Mountain View, CA, headquarters for the event, which was run by the Google for Entrepreneurs program. The startups were drawn from the seven incubators in Google’s Tech Hub Network. Galvanize, where GoSpotCheck is a located, is the network’s Denver outpost.

At the demo day Talbot, GoSpotCheck’s CEO, and Holloway, the chief sales officer, pitched in front of more than 60 investors. A panel featuring Case, SoftTech VC’s Steph Palmeri, and Google Ventures’ MG Siegler quizzed the entrepreneurs after their presentations.

“We loved the opportunity,” Talbot said. “It was awesome to be able to get out to Silicon Valley and have the chance to pitch to folks from Google as well as some pretty influential investors from the area.”

The funding from Case, who is now a venture capitalist and chairman and CEO of Revolution, was a welcome surprise and endorsement.

“Obviously having one of the more influential entrepreneurs and investors around invest in our company helps and helps us close out the final portion of our seed round,” Talbot said.

Talbot said the seed round is a pretty big one, with the company already having raised nearly $3 million since it went through the Techstars Boulder accelerator program in 2011.

GoSpotCheck makes business-to-business software that is used for manual data collection for field teams. Workers doing tasks such as inventory or checking product placement can use the startup’s app to log information and upload photos.

For users, it replaces clipboards, laptops, and paper forms while streamlining the process, Talbot said.

“Basically we take boring and tedious audits, surveys, and forms that employees complete, and we make them really easy and reliable, and we do it all through a mobile app,” Talbot said.

Talbot also said GoSpotCheck gives brands greater insight into how their products are fairing at different locations, which is vital for companies making consumer packaged goods and other items that are in thousands of locations.

“All that data they collect is aggregated in real time for management, so they can really track and measure across their entire organization how they’re performing in the field and how they’re doing at the individual location level,” Talbot said.

GoSpotCheck clients include the yogurt brand Dannon and brewer Anheuser-Busch InBev.

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