In the past 10 years, Xconomy has grown from a single bureau in Boston to having an editorial presence in 11 innovation clusters across the country. We now hold around 60 events each year, from intimate private dinners to full-day conferences. And we are expanding into podcasting, webinars, special reports, and a host of other digital products. Bottom line: We need a great marketing person to help us get the word out about all the great stuff we’re up to.
The position will be based out of our Boston headquarters. We pay competitively, with health, vacation, and other benefits, and offer what we believe is a tremendous company culture—with the chance to be on the leading edge of what is driving growth in our economy.
Here, more specifically, is what we are looking for:
driving Xconomy.com traffic and audience numbers
promoting Xconomy events
promoting digital products including webinars, podcasts, videos, etc.
managing social media accounts (especially LinkedIn, Twitter, and Facebook)
tracking audience engagement across digital products and events
conceiving, writing, and producing sales and marketing collateral for events and digital products
email marketing of events and digital products, including identifying useful data sets, writing copy, and building campaigns in Adestra
developing event promotion partnerships with speaker companies, media outlets, and other organizations
com and Xconomy newsletter traffic growth
audience numbers at Xconomy events
event website traffic growth
conversion metrics definition and growth
customer feedback and survey data
experience of a similar B2B marketing role is preferred, but not essential
KNOWLEDGE AND EXPERIENCE:
superb written and oral communication skills
experience in content and digital marketing and creating year-round engagement strategies
excellent knowledge of digital marketing platforms and tools (e.g. SEO, google analytics)
proven track record for managing social media and online communities and campaigns, and technical expertise in managing digital platforms
strong copywriting skills
commercial savviness/confidence in negotiating with partners
ability to work collaboratively and collegially with diverse stakeholders
ability to interpret analytics and data to gain customer behavioral insights
excellent time management and organization skills
impeccable attention to detail
experience with WordPress, Adobe Creative Suite, and/or video and audio editing tools is a plus
If you fit this profile, please write to email@example.com with your resume and a cover letter explaining why you are right for the job.
We look forward to hearing from you.
Bob is Xconomy's founder and editor in chief. You can e-mail him at firstname.lastname@example.org, call him at 617.500.5926. Follow @bbuderi