SnapApp Funding Continues Flurry of Boston Digital Marketing Deals
Online marketing companies have had a big week in the Boston area.
The latest to cash in is SnapApp, which today announced a $12 million Series A round from Providence Equity Partners.
SnapApp’s deal comes on the heels of yesterday’s $1.1 billion acquisition of Waltham, MA-based e-mail marketer Constant Contact (NASDAQ: CTCT) by Burlington, MA-based Endurance International Group Holdings (NASDAQ: EIGI). And last week, Cambridge, MA-based e-mail testing company Litmus snagged $49 million from Spectrum Equity in its first round of outside investment.
Boston-based SnapApp’s software helps marketers create interactive content and measure its impact. The three-year-old company has just under 40 employees, a spokeswoman says.