Out of the Lab and Into the Newsroom

Information and registration here. Organized by JLABS @LabCentral.

From the website:

You’ve got your cutting-edge technology, you’ve raised money, and your company is making great headway on the R&D front. You’re ready to bring your company out of stealth mode and into the limelight, but what’s the next step? Media is a critical venue to communicate with investors, new hires, and other important stakeholders. At this event, you’ll connect with a panel of veteran life sciences reporters and communicators to explore how to take your story out of the laboratory and into the headlines.

Key topics will include:
—What makes a story “newsworthy”
—Strategies to pitch reporters
—How to translate complex science into a story others can understand
—Tips for your interview

The discussion will be led by Liz Melone, Vice President and member of the emerging companies practice at Feinstein Kean Healthcare.

Rick Berke | Editor in Chief, Stat
Gregory Huang | Deputy Editor, Xconomy
Antonio Regalado | Biomedicine Editor, MIT Technology Review
Don Seiffert | BioFlash Reporter, Boston Business Journal
Liz Melone | Senior Vice President, Feinstein Kean Healthcare

8:30 am | Registration Opens, Networking and Breakfast
9:00 am | Panel Discussion
10:00 am | Q&A
10:30 am | Close