Company Name Nanigans
Mailing Address 60 State St. Boston, MA 02109 USA
Company Description Founded by veteran entrepreneurs with specialties in performance and social marketing, Nanigans was formed to help advertisers maximize the effectiveness of Facebook advertising. Nanigans is the only real-time bidding platform for the Facebook ads marketplace that optimizes for downstream actions and lifetime customervalue.
Proceeds Purposes The funding follows Nanigans successful transition to a true Software-as-a-Service (SaaS) business model. The investment in Nanigans by Cheetah Mobile, a leading Chinese Internet company, underscores the global nature of the market and will accelerate its business in Asia under a strategic commercial agreement between the two companies.