Fiksu Makes Move to Expand in Mobile Marketing

For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target mobile device users.

The company said the new offerings, named Fiksu Aware and Fiksu Response, will help its customers find and target mobile device users for ad campaigns and then track their effectiveness and return on investment.

Fiksu will pair the new software with its existing but newly renamed products, Fiksu Acquire and Fiksu Retain, which aid mobile app and game developers in finding and keeping users.

Underneath it all is software the company has developed, which culls information from Fiksu’s database of 2 billion mobile device profiles to identify potential users. The software also enables corporate users to run their campaigns across all mobile marketing platforms.

Fiksu said last summer the company is taking in more than $100 million in revenue a year, and it claims Coca-Cola, Disney, Dunkin’ Donuts, and Groupon as clients.

Fiksu has raised $17 million in two venture rounds, and its investors include Qualcomm Ventures and CRV (formerly known as Charles River Ventures). The company has 300 employees worldwide and plans to have 500 by the end of the year. To accommodate the growth, Fiksu recently expanded the size of its Back Bay office to 43,000 square feet.

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