RunKeeper Integrates With Spotify, Combines Music and Fitness

Running and music: two great pastimes that go great together. It’s no surprise that software is helping people connect those worlds.

Boston-based RunKeeper has updated its iOS fitness-tracking app to integrate the streaming-music service Spotify. That means Spotify’s premium users can now access their playlists and listen to songs from within the RunKeeper app. Spotify will also provide some fitness-related playlists in the app. RunKeeper says music integration is one of the most popular things its users have asked for over the years.

It also sounds like a bigger opportunity for RunKeeper to explore what can be done by combining music and fitness data. For many runners, songs and playlists are a big part of motivating their workouts and fighting through boredom and pain (or so I’m told).

If RunKeeper can reach more users in deeper and more consistent ways, it would help the company differentiate its software in a crowded field of health-and-fitness apps and services.

Meanwhile, Spotify is no stranger to Boston-area startups. The Swedish company acquired The Echo Nest, a music recommendation firm, for an undisclosed sum last March.

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