Boston Tech Roundup: Perfecto, Extreme Reach, Finally, AllClasses
It was a pretty busy week for investment deals and other startup company news around the greater Boston region—here are a few more items to fill out the collection:
—Perfecto Mobile, a Woburn, MA-based software company that helps business customers test and monitor their mobile apps, has raised another $20 million. The private investment was led by FTV Capital, alongside previous investors Carmel Ventures, Vertex Venture Capital, and Globespan Capital Partners. This is Perfecto’s fourth investment round, following a $15 million infusion in late 2012.
—Extreme Reach, a Needham, MA-based video ad delivery startup, has acquired advertising analytics company BrandAds. Terms of the deal were not disclosed. Last year, Extreme Reach paid $485 million—most of it financed by debt—to acquire the TV ad business of another company. Extreme Reach, founded in 2008, reported 2012 revenue of $41.5 million.
—The company formerly known as Lucidity Lights is starting to show off its plans for a next-generation light bulb. The Cambridge-based startup, now called The Finally Light Bulb Company, plans to sell a new kind of energy-efficient light bulb that it says will offer a type of light and shape that are much closer to the older-style incandescent bulbs being phased out under new electricity use standards. Finally is led by IdeaPaint founder John Goscha, and recently filed paperwork reflecting a $10.8 million investment round.
—AllClasses, a Boston-based startup that is building an online-education search website, has raised a $1.5 million initial round of investment. The company was founded last year by Stephen Marcus and Chad Lovell, two MIT alums. The money comes from a large group of backers, including Floodgate Fund, Great Oaks Venture Capital, Atlas Venture, Designer Fund, Maiden Lane, and angel investors.