Boom or Bust? 11 Big Bets on the Future of Boston Tech

7/9/12Follow @gthuang

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HQ: Cambridge, MA (moving to Boston in 2012)
Founded: 2004
CEO: George Bell
Amount raised: $121.5M
Investors: General Catalyst, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners, WPP, AllianceBernstein, Keating Capital.
What it represents: The future of targeted mobile advertising.
Why it wins: The mobile ad market is finally taking off. Will buy Jumptap for a big multiple, or is there an IPO in store?
Why it loses: It’s a latecomer to mobile ad networks (it did mobile search before); this is a very crowded field.
Photo courtesy of Jumptap

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2 responses to “Boom or Bust? 11 Big Bets on the Future of Boston Tech”

  1. Great piece, Greg. Thanks for the props, and the warning. Worth noting… Actifio is radically simple copy data management. We stop the data storage explosion lots of businesses are struggling with right now by addressing its root cause: the siloed data protection and availability apps creating, moving, and storing copy after copy of everything in production. Think backup, snapshot, disaster recovery, test & dev, etc. We replace all that complexity and expense with a storage appliance that creates a single, golden copy of everything in production, and tracks changes to it over time. The result is a single, simple, elegant system that lets you recover any thing from any time instantly for up to 90% less than you’re paying today. It’s really not that hard to understand, we just need to do a better and more consistent job explaining it. I promise we will.

  2. Gregory T. Huanggthuang says:

    Thanks, Mike. I suspect your customers get the concept right away. It’s just one of those things that’s hard to write about in the mainstream press. You guys are building a very interesting company—definitely one to watch closely.