The Harvard Fashion Tech Crew, Round Two

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(Page 4 of 4)

Mintbox — Mintbox is going after “deal fatigue,” says founder and president Pialy Aditya. The HBS ’05 graduate worked in finance before business school, and for Donna Karan after, and was inspired to start Mintbox as a way to create meaningful relationships between brands and consumers. Mintbox users earn rewards for shopping at partnering brands—which include Gap, Ralph Lauren Rugby, and Rebecca Minkoff—and get access to private events like designer showroom previews or exclusive sales. The company also offers retailers insight and analytics on their most loyal and most influential customers, so they can target them with deals accordingly. Mintbox is also a bit of a sibling venture: Aditya’s twin Sonaly went to UPenn’s Wharton for business school and is an advisor to Mintbox.
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