Apperian, Fiksu, Mobiquity, & Paydiant Join Mobile Madness Lineup

Here’s a quick update on the agenda for Mobile Madness 2012: Total Mobility, the annual half-day mobile conference we are organizing here at Xconomy Boston. The event is taking place on the afternoon of March 14 at Microsoft NERD in Cambridge, MA. We are looking forward to a packed house and some outstanding talks, discussions, and networking.

I’m pleased to announce a few more startup participants:

Apperian founder and chief strategy officer Chuck Goldman will join us for a discussion of mobile business strategies, along with Mobiquity founder and CEO Bill Seibel. Goldman is a former Apple exec who leads Apperian’s strategic and business development efforts in enterprise mobile apps. Seibel, for his part, was a founding partner at Cambridge Technology Partners and went on to lead ZEFER, Demantra, and Gumball; he currently leads Mobiquity’s efforts to help businesses develop mobile strategies.

Fiksu CEO Micah Adler joins us to talk about his company’s approach to marketing mobile apps. My colleague Erin recently wrote about Fiksu’s consumer-facing service, which lets people try out apps from various brands and stores for free.

Paydiant co-founder Chris Gardner will be on hand to discuss his vision for the future of the mobile wallet—banking, shopping, and e-commerce via your smartphone.

Other confirmed speakers include Jason Jacobs of RunKeeper, Chris Lynch from Vertica/HP, Chuck Kane from One Laptop Per Child, and Seth Priebatsch from SCVNGR. We’ll also have a special panel of Boston’s “mobile mafia,” including Lars Albright (Quattro Wireless, Session M); Mike Baker (Enpocket, DataXu); Tom Burgess (Third Screen Media, Linkable Networks); Jeff Glass (m-Qube, Bain Capital Ventures); and Ryan Moore (GrandBanks Capital investor in Enpocket, Where, and Nexage, now with Atlas Venture).

There are more announcements to come, and I will be posting the detailed agenda soon, so stay tuned. Meantime, you can still grab the early bird rate if you register today.

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