Looks to Cash In on Health Software “Gold Rush”

What exactly is A health database? A doctors’ community? An encyclopedia site? Not exactly. It’s a lead generation startup for the electronic medical records sector. Sound boring or cryptic? Here’s why it’s not.

The U.S. government set aside about $27 billion through 2009’s American Recovery and Reinvestment Act to incentivize doctors to move patient medical records to an electronic system. There are about 750,000 doctors, dentists, and chiropractors who qualify for the money, and only 20 percent of the market has adopted electronic medical records (EMR). To top it off, it can be a confusing space: there are about 400 different EMR software makers, many with similar sounding names, says founder Durjoy “Ace” Bhattacharjya.

The startup, which works out of Avalon Ventures’ office in Cambridge, MA, has developed a platform for connecting doctors with EMR providers in a meaningful way. MedicalRecords built a database of all the companies in the sector from the ground up, says Bhattacharjya. On, doctors fill out some information on their practice and what kind of technology they’re looking for, and’s engine finds a few EMR software makers that fit. calls the doctor’s offices to confirm their identities and what it is they’re looking for, and then sells that doctor’s contact information as a sales lead to the software makers.

It’s a pricier sales lead, at $150 to $300 apiece, than what you might see in other software niches, says Bhattacharjya. But “nobody’s figured out how to solve this problem [of selling the software to doctors],” he says. “Some of these guys are GE, and they still can’t figure out how to get a doctor to buy their stuff.” They’re willing to pay to get in front of doctors who have actually started the shopping process, says Bhattacharjya.

Doctors aren’t exactly known for being an early-adopter, tech-savvy population, says Bhattacharjya. (He would know; he comes from a family of them.) Many are reluctant to take their records digital because they’ve gone on for decades with the paper format, says Bhattacharjya. But the incentives are there: the $27 billion in federal funding breaks down to about $44,000 for each practice that has implemented and used the software in patient care—and starting in 2015, the government will dock the Medicare and Medicaid reimbursements of those who haven’t made the switch. is looking to become a comprehensive, unbiased electronic medical records database, and to … Next Page »

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6 responses to “ Looks to Cash In on Health Software “Gold Rush””

  1. Barrett M. Linde says:

    I think that the MedKaz device is not only the cheapest way to create the electronic records but is valuable to the doctors and patients on a continuing basis at little cost to the patient and with major reward that will reduce duplication and with minimal work by the doctor which should create a significant profit to each doctor based upon his or her number of patients. I am particularly impressed by the minimal cost of the item and process and the definite reward for both patient and doctor. All the other ideas I see are complicated and difficult to understand and the MedKaz is both easy to understand, profitable to both patient and doctor and very inexpensive to set up and operate.

  2. John Lynn says:

    I’m surprised there was no mention of the competition in this space. There are a number of companies already doing this. Some have been doing it for a long time.

  3. Erin Kutz says:

    Hi John, I’m definitely interested in hearing about more competitors in the space. Feel free to send along names of other companies doing this so I can keep them on my radar. Thanks!

  4. Priya says:

    Very timely, much needed resource.