- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=bc7dea23-6d25-411a-ab82-b5334c96e062&Preview=1 - Date
8/9/2011 - Company Name
Nanigans - Mailing Address
141 Tremont St. 7th Floor Boston, MA 02111 - Company Description
Founded by veteran entrepreneurs with specialties in performance and social marketing, Nanigans was formed to help advertisers maximize the effectiveness of Facebook advertising. Nanigans is the only real-time bidding platform for the Facebook ads marketplace that optimizes for downstream actions and lifetime customervalue. Nanigans’ Ad Engine enables marketers to automate the labor-intensive process of delivering social ads at scale and overcome the challenges involved in optimizing for revenue generating customers and return on ad spend. - Website
http://www.nanigans.com - Transaction Type
Venture Equity - Transaction Amount
$3,000,000 - Transaction Round
Series A - Proceeds Purposes
Nanigans will use the financing to expand its team and its Ad Engine platform. - M&A Terms
- Venture Investor
Avalon Ventures - Venture Investor
Undisclosed