Prospectiv Picked Up by Affinion for $30M

Affinion Group, a marketing and customer engagement company based in Stamford, CT, said today it is acquiring Wakefield, MA-based Prospectiv Direct, an online marketing firm that owns Eversave, a daily-deals website that’s active in 20 U.S. metro areas. The price of the acquisition is $30 million plus earn-outs over the next two years; the deal is expected to close sometime this quarter. Prospectiv started in 1999 and is led by CEO Jere Doyle.

Gregory T. Huang is Xconomy's Editor in chief. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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