Company Name Umber Systems
Mailing Address 200 Baker Avenue Concord, MA 01742
Company Description The Mobile Analytics Challenge: As mobile data usage proliferates, carriers, content providers, and advertisers are faced with a key challenge in extracting revenue from data usage – lack of visibility and targeting. What are mobile users doing with data? What applications are being consumed? How is usage correlated with user demographics and location? These questions form the emerging mobile data analytics problem. Think “web site analytics” extended to the mobile network itself.