UTest Brings Crowdsourced QA Testing to Early Stage Web Startups (We Have Discount Codes Too)

Southborough, MA-based uTest hit the market with its crowdsourced quality assurance testing service in a slightly unconventional order. UTest first introduced its “full strength” software-as-a-service for more mature, enterprise-level Web companies in 2008, and has nabbed big customers like Google, Microsoft, Intuit, Myspace, and Thomson Reuters. Clients indicate the type of testing they want, uTest sends it to its network of roughly 40,000 freelance testers, who report back on what bugs, if any, they find.

It moved into the mobile sphere for bigger enterprise customers in 2009, says uTest chief marketing officer Matt Johnston. Then, this spring, the startup first offered its uTest Express product to younger startups working on mobile apps. Finally, two weeks ago, uTest introduced a version of Express tailored for Web-based applications built by young, small startups.

“It’s a frictionless model,” says Johnston. “We can serve the lower end of the market very well and very profitably.”

UTest found that the biggest pain point for early stage startups, which typically have some seed funding and somewhere between two and twenty people on staff, was testing for mobile apps, Johnston says. The company rolled out the Express software first as a soft beta launch late last year, and officially at CTIA Wireless in March, mainly for entrepreneurs who hadn’t sought much testing for their mobile product beyond their close family and friends, and who also didn’t have the budget for in-house quality assurance. “It’s really about lightweight testing and app validation and real world feedback for validation,” Johnston says.

The mobile sphere also provided a … Next Page »

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